written by muhammad arshad sohail
dated: Sep 30, 2022
In this article, we have prepared a list of the best mobile brands in the world 2022 using business parameters such as the latest annual shipments and market share. Mobile phones have become an integral part of our lives. High-end smartphones have revolutionized the way people use mobile phones today. Consumer preferences are dynamically changing, making it a world of the latest style and innovation for these top mobile brands. Due to the pandemic and other reasons, sales increased slightly last year. Total shipments over the past 4 quarters were approximately 1.36 billion units. Emerging markets lead to big sales of these high-end smartphone brands. It is estimated that by the end of 2022, more than 50% of phones will be 5G ready.
The list of top mobile brands includes Apple, Samsung, Vivo,
Oppo, Xiaomi followed by Realme, Motorola, Honor etc. The world's leading
mobile phone brands consist of players who have a strong global presence.
Customers have a wide range of mobile phones to choose from from various
offerings from the biggest mobile phone brands. Here is the list of top 10
mobile brands in the world in 2022.
1. Rank 1. Samsung
2. Order 2. Apple
3. Rank 3. Xiaomi
4. Rank 4. Oppo
5. Rank 5. Vivo
6. Rank 6. Realme
7. Rank 7. Motorola Lenovo
8. Rank 8. Huawei
9. Order 9. Tecno, Itel
10. Rank 10. Honor
Rank 1. Samsung
Samsung electronics, headquartered in Samsung, is a South
Korean company and a subsidiary of the Samsung Group.
Samsung mobile is a market leader in the smartphone industry
as it constantly strives to improve product capabilities through extensive
research and development. Samsung has expanded its range of mid-range and
lower-priced smartphones to high-end mobile phones in the rich segment.
Samsung is popular for its Samsung Galaxy line of
smartphones. Samsung's flagship products are the Samsung Galaxy S7 edge+ and
the Galaxy Note 7. Recently, Samsung has developed the Tizen operating system
for its smartphones, which is an alternative to Android smartphones. For phones
like the Galaxy S9, Samsung has also teamed up with audio experts like AKG and
Dolby to provide customers with a high-quality audio experience. Samsung
introduced its flagship of the year with the Galaxy S21 Ultra. Samsung had a
market share of around 20%, making it one of the leading mobile phone brands in
the world. Samsung tops the list of the best mobile brands of 2022.
Market share is ~20%
Rank 2. Apple
Apple maintains its top position in the smartphone industry
as the most preferred brand.
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple is
today known for its sleek iPhones. Apple has a large customer base because it
offers products with excellent design and features that have become a more
aspirational brand for people around the world. Apple has been able to maintain
the quality of its products because it always incorporates rapid technological
advancements and evolving design approaches. Many of Apple's competitors try to
imitate its features and sometimes even use a price-cutting mechanism to gain
market share, but it is unable to deter the large customer base that Apple has.
This shows why Apple is the best global mobile phone brand in the world. As of
December 2017, Apple has a global presence in approximately forty countries and
499 retail stores in twenty-two countries. Apple INC is known for its high
specifications and stylish iPhone which is the signature product of Apple. In
2017, its sales reached 229 billion USD. Apple introduced its first generation
iPhone in 2007 and the latest models of iPhone mobile phones are iPhone 8,
iPhone 8 Plus the new generation iPhone in a stunning red design with advanced
cameras, powerful and the smartest chip ever in any smartphone. Apple is
expected to launch the iPhone X Leather Folio, a future-generation iPhone that
may feature a full-screen display with Face ID. Apple returned in 2020 and 2021
with the iPhone 12, which leads sales worldwide. iPhone 13 helped Apple
significantly increase sales in global markets in 2022. Apple is ranked second
in the list of top mobile brands in 2022.
Market share is ~18%
Rank 3. Xiaomi
Xiaomi is one of the fastest growing smartphone companies in
the world, producing smartphones, mobile apps and laptops.
Xiaomi was founded in 2010 by Lei Jun and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi's flagships are the Redmi and Mi series, whose popularity has grown significantly. Xiaomi has been able to create brand equity through its focus on continuous innovation in technology. It has also been able to capture a large market share through its extensive advertising and marketing strategies, especially in India and China, to boost smartphone sales. Due to its continuous growth, Xiaomi competes with the leading global mobile brands in the world. In March 2018, Xiaomi introduced the Mi MIX 2S. Xiaomi MIUI 9 has a built-in feature that allows users to make advanced adjustments. The company has been able to mark its presence in the markets of India, China, Brazil, Singapore, Turkey and the Asian country with its exclusive Mi and Redmi Series mobile phones. Xiaomi's smartphone shipments were around 90 million in 2017 and it has managed to establish a large presence in the world's top 10 smartphone companies and is known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 3rd in the ranking of top mobile brands.
Units shipped (in millions): ~186 Market share ~14%
Rank 4. Oppo
Founded in 2011, Oppo Company is headquartered in China and
has a strong global presence with its mobile devices and accessories. Oppo has
produced a wide range of smartphones from the low end segment to targeting the
affluent customer segments. Some of the most prominent brands of Oppo phones
are Find 5, Find 7, N1, N3, etc. Oppo A77 was launched in 2017. Oppo has
managed to create a strong brand despite being a latecomer in the smartphone
market. However, aggressive marketing and branding along with good product
quality have made Oppo one of the best mobile brands in the world.
Oppo became the official sponsor of the cricket team for
India in 2017, giving the brand massive credibility and presence. In addition,
the company in India engaged Bollywood celebrities who became the face of the
brand. Additionally, a strong distribution network comprising over 200,000
retailers has enabled the brand to have a strong reach within India itself.
Oppo is 4th in the ranking of the best mobile brands in the world.
Market share is ~ 10%
Rank 5. Vivo
Vivo is a China-based smartphone, smartphone accessory,
software and online services brand owned by BBK Electronics.
Founded in 2009, the company is the world's fastest growing
smartphone company with a strong global footprint through a wide range of
mobile devices. Vivo recently developed an Android-based software system known
as Funtouch. Vivo entered the leading mobile phone brands in mid-quarter 2017
with a global market share of 10.7%. Some of Vivo's premium smartphones are
X-series, V-series as mid-range phones and Y-series as low-end smartphones. In
2018, Vivo released the exclusive X20 UD smartphones, the world's first
fingerprint sensor smartphone that used "ClearID" technology.
Celebrity endorsements, sponsorships fueled the Vivo brand valley. Vivo
recently launched the V9 mobile series, which is similar to Apple's iPhone X.
Vivo is the first Android company to launch smartphones with a notch similar to
Apple's iPhone X, which has a full-view display with a notch at the top. Vivo
is 5th in the list of best mobile brands.
Market share is ~10%
Rank 6. Realme
Founded in 2018, Realme is a Chinese smartphone brand with a
strong global name in leading mobile brands. Owned by BBK electronics, which
also owns VIVO and OPPO, Realme started its journey as a sub-brand of Oppo, but
as of 2018, it is a brand. an independent brand that has a portfolio of more
than 20 brands since its inception. Realme also has TVs, headphones, smart
watches in its product line. Realme is the leading mobile brand in India. Vivo
and Oppo are siblings of Realme from the same BBK brand. Realme is 6th in the
list of best mobile brands of 2022.
Brand share of the market ~3%
Rank 7. Motorola/Lenovo
In 2011, Motorola became a subsidiary of Lenovo when it
acquired the mobile division from Motorola Inc, making it one of the most
powerful mobile phone and smartphone manufacturers in the world.
Motorola is headquartered in Illinois, United States of
America and has a global presence. The company has strong expertise in
smartphones, tablets, smartwatches, etc. With Lenovo as the parent company,
Motorola has a strong financial background and hence huge amount of money is
invested in R&D and innovation is considered as the brand's USP. . Motorola
recently launched the Razr globally, which generated great reviews and has a
foldable interface quite well. The price is quite high in India at around Rs
150-1400 but it has made Motorola come back as a major innovative brand.
Brand share of the market ~ 3%
Rank 8. Huawei
Founded in 1987, Huawei is the world's largest smartphone
manufacturer based in China. Huawei has the best innovation centers around the
world and in 2016 Huawei invested 14% of its revenue in R&D. Huawei has a
global presence in more than 170 countries and is also expected to build and
develop its own operating system, showing its strong position in the mobile
market. Huawei shipped 153 million smartphones in 2017. Huwaei was ranked among
the top Fortune 500 companies in 2017. Also, a large number of Fortune 500
companies have chosen Huawei as their business partner for digital
transformation. In March 2018, Huawei launched a highly sophisticated and
powerful smartphone; Porshe Design HUAWEI Mate RS mobile phone with innovative
on-screen fingerprint sensor and dual fingerprint design, AI processor and
triple camera with high quality image capture. This smartphone surpasses the
most wanted smartphone.
In March 2018, Huawei unveiled highly anticipated smartphone
models such as the HUAWEI P20 and HUAWEI P20 Pro, featuring the world's first
Leica triple camera. All the innovation and R&D have allowed Huawei to
establish itself as a top global mobile phone brand. HUAWEI has set high
expectations for smartphone photography, enabling anyone to capture
professional-quality images. Huawei's sales fell by more than 70% last year in
2021. Despite the global problems with the administration, especially with
America, Huawei is 8th in the list of the best mobile brands of 2022.
The brand's market share is ~2.5%
Rank 9. Tecno, Itel
Global markets are not only driven by smartphone sales, but
also by new phone sales.
Transsion brands like Itel have really captured the feature
phone market and are also launching smartphones like the Itel Vision and Techno
Spark series and other brands in the market. In the list of feature phones,
Itel is now one of the biggest brands challenging big brands like Samsung in
both the feature phone and smartphone segments. Transsion was one of the
biggest brands in the African markets but now it is one of the fastest growing
brands in the Indian mobile phone market.
Market share ~2%
Rank 10. Honor
Honor is a leading consumer electronics brand that was
founded in 2013. It is one of the most popular technology brands that is now a
leader in smartphone manufacturing.
Honor Company has one of the most advanced research and
development centers, powered by a strong workforce of more than 10,000
employees. The brand has a global presence and its products are sold in more
than 100 countries. Some of the flagships offered by Honor are the Honor 10X
Lite, Honor X30 and the Honor Magic V foldable. These mobile phones are packed
with features, large RAM, memory and camera to compete effectively in the
global smartphone market. The brand is mainly owned by the Chinese state.
Market share ~1.5%
That's all about the article, I hope viewers will like and
appreciate it. This is a hot and trendy top. This is my favorite subject and I
really enjoy writing this kind of content.