Top 10 Best Mobile Phone Brands Ranking 2022 by Market Share:

written by muhammad arshad sohail 

dated: Sep 30, 2022

In this article, we have prepared a list of the best mobile brands in the world 2022 using business parameters such as the latest annual shipments and market share. Mobile phones have become an integral part of our lives. High-end smartphones have revolutionized the way people use mobile phones today. Consumer preferences are dynamically changing, making it a world of the latest style and innovation for these top mobile brands. Due to the pandemic and other reasons, sales increased slightly last year. Total shipments over the past 4 quarters were approximately 1.36 billion units. Emerging markets lead to big sales of these high-end smartphone brands. It is estimated that by the end of 2022, more than 50% of phones will be 5G ready.

The list of top mobile brands includes Apple, Samsung, Vivo, Oppo, Xiaomi followed by Realme, Motorola, Honor etc. The world's leading mobile phone brands consist of players who have a strong global presence. Customers have a wide range of mobile phones to choose from from various offerings from the biggest mobile phone brands. Here is the list of top 10 mobile brands in the world in 2022.

1. Rank 1. Samsung

2. Order 2. Apple

3. Rank 3. Xiaomi

4. Rank 4. Oppo

5. Rank 5. Vivo

6. Rank 6. Realme

7. Rank 7. Motorola Lenovo

8. Rank 8. Huawei

9. Order 9. Tecno, Itel

10. Rank 10. Honor

Rank 1. Samsung

Samsung electronics, headquartered in Samsung, is a South Korean company and a subsidiary of the Samsung Group.

Samsung mobile is a market leader in the smartphone industry as it constantly strives to improve product capabilities through extensive research and development. Samsung has expanded its range of mid-range and lower-priced smartphones to high-end mobile phones in the rich segment.

Samsung is popular for its Samsung Galaxy line of smartphones. Samsung's flagship products are the Samsung Galaxy S7 edge+ and the Galaxy Note 7. Recently, Samsung has developed the Tizen operating system for its smartphones, which is an alternative to Android smartphones. For phones like the Galaxy S9, Samsung has also teamed up with audio experts like AKG and Dolby to provide customers with a high-quality audio experience. Samsung introduced its flagship of the year with the Galaxy S21 Ultra. Samsung had a market share of around 20%, making it one of the leading mobile phone brands in the world. Samsung tops the list of the best mobile brands of 2022.

Market share is ~20%

Rank 2. Apple

Apple maintains its top position in the smartphone industry as the most preferred brand.

Founded in 1976 by Steve Jobs and Ronald Wayne, Apple is today known for its sleek iPhones. Apple has a large customer base because it offers products with excellent design and features that have become a more aspirational brand for people around the world. Apple has been able to maintain the quality of its products because it always incorporates rapid technological advancements and evolving design approaches. Many of Apple's competitors try to imitate its features and sometimes even use a price-cutting mechanism to gain market share, but it is unable to deter the large customer base that Apple has. This shows why Apple is the best global mobile phone brand in the world. As of December 2017, Apple has a global presence in approximately forty countries and 499 retail stores in twenty-two countries. Apple INC is known for its high specifications and stylish iPhone which is the signature product of Apple. In 2017, its sales reached 229 billion USD. Apple introduced its first generation iPhone in 2007 and the latest models of iPhone mobile phones are iPhone 8, iPhone 8 Plus the new generation iPhone in a stunning red design with advanced cameras, powerful and the smartest chip ever in any smartphone. Apple is expected to launch the iPhone X Leather Folio, a future-generation iPhone that may feature a full-screen display with Face ID. Apple returned in 2020 and 2021 with the iPhone 12, which leads sales worldwide. iPhone 13 helped Apple significantly increase sales in global markets in 2022. Apple is ranked second in the list of top mobile brands in 2022.

Market share is ~18%

Rank 3. Xiaomi

Xiaomi is one of the fastest growing smartphone companies in the world, producing smartphones, mobile apps and laptops.

Xiaomi was founded in 2010 by Lei Jun and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi's flagships are the Redmi and Mi series, whose popularity has grown significantly. Xiaomi has been able to create brand equity through its focus on continuous innovation in technology. It has also been able to capture a large market share through its extensive advertising and marketing strategies, especially in India and China, to boost smartphone sales. Due to its continuous growth, Xiaomi competes with the leading global mobile brands in the world. In March 2018, Xiaomi introduced the Mi MIX 2S. Xiaomi MIUI 9 has a built-in feature that allows users to make advanced adjustments. The company has been able to mark its presence in the markets of India, China, Brazil, Singapore, Turkey and the Asian country with its exclusive Mi and Redmi Series mobile phones. Xiaomi's smartphone shipments were around 90 million in 2017 and it has managed to establish a large presence in the world's top 10 smartphone companies and is known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 3rd in the ranking of top mobile brands.

Units shipped (in millions): ~186 Market share ~14%

Rank 4. Oppo

Founded in 2011, Oppo Company is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones from the low end segment to targeting the affluent customer segments. Some of the most prominent brands of Oppo phones are Find 5, Find 7, N1, N3, etc. Oppo A77 was launched in 2017. Oppo has managed to create a strong brand despite being a latecomer in the smartphone market. However, aggressive marketing and branding along with good product quality have made Oppo one of the best mobile brands in the world.

Oppo became the official sponsor of the cricket team for India in 2017, giving the brand massive credibility and presence. In addition, the company in India engaged Bollywood celebrities who became the face of the brand. Additionally, a strong distribution network comprising over 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th in the ranking of the best mobile brands in the world.

Market share is ~ 10%

Rank 5. Vivo

Vivo is a China-based smartphone, smartphone accessory, software and online services brand owned by BBK Electronics.

Founded in 2009, the company is the world's fastest growing smartphone company with a strong global footprint through a wide range of mobile devices. Vivo recently developed an Android-based software system known as Funtouch. Vivo entered the leading mobile phone brands in mid-quarter 2017 with a global market share of 10.7%. Some of Vivo's premium smartphones are X-series, V-series as mid-range phones and Y-series as low-end smartphones. In 2018, Vivo released the exclusive X20 UD smartphones, the world's first fingerprint sensor smartphone that used "ClearID" technology. Celebrity endorsements, sponsorships fueled the Vivo brand valley. Vivo recently launched the V9 mobile series, which is similar to Apple's iPhone X. Vivo is the first Android company to launch smartphones with a notch similar to Apple's iPhone X, which has a full-view display with a notch at the top. Vivo is 5th in the list of best mobile brands.

Market share is ~10%

Rank 6. Realme

Founded in 2018, Realme is a Chinese smartphone brand with a strong global name in leading mobile brands. Owned by BBK electronics, which also owns VIVO and OPPO, Realme started its journey as a sub-brand of Oppo, but as of 2018, it is a brand. an independent brand that has a portfolio of more than 20 brands since its inception. Realme also has TVs, headphones, smart watches in its product line. Realme is the leading mobile brand in India. Vivo and Oppo are siblings of Realme from the same BBK brand. Realme is 6th in the list of best mobile brands of 2022.

Brand share of the market ~3%

Rank 7. Motorola/Lenovo

In 2011, Motorola became a subsidiary of Lenovo when it acquired the mobile division from Motorola Inc, making it one of the most powerful mobile phone and smartphone manufacturers in the world.

Motorola is headquartered in Illinois, United States of America and has a global presence. The company has strong expertise in smartphones, tablets, smartwatches, etc. With Lenovo as the parent company, Motorola has a strong financial background and hence huge amount of money is invested in R&D and innovation is considered as the brand's USP. . Motorola recently launched the Razr globally, which generated great reviews and has a foldable interface quite well. The price is quite high in India at around Rs 150-1400 but it has made Motorola come back as a major innovative brand.

Brand share of the market ~ 3%

Rank 8. Huawei

Founded in 1987, Huawei is the world's largest smartphone manufacturer based in China. Huawei has the best innovation centers around the world and in 2016 Huawei invested 14% of its revenue in R&D. Huawei has a global presence in more than 170 countries and is also expected to build and develop its own operating system, showing its strong position in the mobile market. Huawei shipped 153 million smartphones in 2017. Huwaei was ranked among the top Fortune 500 companies in 2017. Also, a large number of Fortune 500 companies have chosen Huawei as their business partner for digital transformation. In March 2018, Huawei launched a highly sophisticated and powerful smartphone; Porshe Design HUAWEI Mate RS mobile phone with innovative on-screen fingerprint sensor and dual fingerprint design, AI processor and triple camera with high quality image capture. This smartphone surpasses the most wanted smartphone.

In March 2018, Huawei unveiled highly anticipated smartphone models such as the HUAWEI P20 and HUAWEI P20 Pro, featuring the world's first Leica triple camera. All the innovation and R&D have allowed Huawei to establish itself as a top global mobile phone brand. HUAWEI has set high expectations for smartphone photography, enabling anyone to capture professional-quality images. Huawei's sales fell by more than 70% last year in 2021. Despite the global problems with the administration, especially with America, Huawei is 8th in the list of the best mobile brands of 2022.

The brand's market share is ~2.5%

Rank 9. Tecno, Itel

Global markets are not only driven by smartphone sales, but also by new phone sales.

Transsion brands like Itel have really captured the feature phone market and are also launching smartphones like the Itel Vision and Techno Spark series and other brands in the market. In the list of feature phones, Itel is now one of the biggest brands challenging big brands like Samsung in both the feature phone and smartphone segments. Transsion was one of the biggest brands in the African markets but now it is one of the fastest growing brands in the Indian mobile phone market.

Market share ~2%

Rank 10. Honor

Honor is a leading consumer electronics brand that was founded in 2013. It is one of the most popular technology brands that is now a leader in smartphone manufacturing.

Honor Company has one of the most advanced research and development centers, powered by a strong workforce of more than 10,000 employees. The brand has a global presence and its products are sold in more than 100 countries. Some of the flagships offered by Honor are the Honor 10X Lite, Honor X30 and the Honor Magic V foldable. These mobile phones are packed with features, large RAM, memory and camera to compete effectively in the global smartphone market. The brand is mainly owned by the Chinese state.

Market share ~1.5%

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